Asian demand for luxury goods and products has undoubtedly expanded into a desire to look good, feel good and live a better quality of life.
That appetite enabled California Fitness & Yoga Centers to have grown from 1 club in 2007 to 25 clubs in 2016, with over 100,000 members paying an average of $1,000 in membership fees per year.
However, realizing that there was still a large segment of memberswho wanted both a higher standard of service along with the exclusivity and luxury which they which they had become accustomed to in other areas of their life, a new, premium membership, known as Centuryon, was created.
Depending on the services and benefits, a Centuryon membership starts at $8,000 and goes up to over $24,000 per year.
“Built within California Fitness and Yoga Clubs, yet separated and accessible only by biometric scan, Centuryon became an instant success. Limited to only 100 memberships per club, it allowed us to develop a dedicated team of fitness experts committed to providing truly outstanding life enhancement programs and services in a more personalized and comfortable environment.”
Randy Dobson – Chairman and CEO
In 2014 Centuryon Royal City in Hanoi, Vietnam became the first flagship Centuryon only club to open in Asia. Here is what it’s like….
Every Centuryon Member Recieves a Dedicated Personal Trainer
A concierge personal trainer is a fitness expert who is assigned to each member and is available by phone 24/7 to members along with 3 to 5 training sessions per week including unlimited In Body fitness assessments and nutrition planning.
Dubbed the PTX2 Zone or Personal Training Extreme Experience Zone – these small group personal training programs focus on high intensity and cardio vascular workouts. With multiple classes throughout the day, a Centuryon member can drop by to join a session at a time most convenient.
The weights area is stylishly designed and equipped with imported, Italian Technogym machines while all cardio boasts smart, LED touch screens which not only have full internet access but also connect to any wearable device which allows a personal trainer to monitor and track their client’s vitals and performance.
Drinks and nutritious snacks are all inclusive, along with personalized meal catering available as well
The Excelsior lounge, with it’s trendy design and lighting, provides members with an area to refresh and relax while enjoying drinks and snacks included in their membership. Additional, personalized meal services are also available through partnered vendors.
Separated from the rest of the club to create a different, authentic atmosphere, the yoga area offers a unique environment with it’s own lounge for members to relax before or after their classes.
1 on 1 yoga sessions, known as Yogi & I, are also included in memberships
From chandeliers and golden amenities to a separate, fully stocked make up and styling area, every inch of Centuryon, including the bathrooms, has been designed with luxury in mind.
Each member receives their own private locker, which is stocked daily with a fresh bathrobe, towel, slippers and water for their every visit.
Used for either exercise or relaxation, the Centuryon pool, jacuzzi and dry sauna – with their dimly lit pink and purple color toned lights, is among the most popular features of the club.